What is MY methodology? .. Week (11)

Reflecting on the work I have produced so far for my “Art and Design 1” module, My Practice-led research approach was concerned with achieving a creative outcome in designing a functional, socially-engaging interior layout of a Dynamic Cultural Centre. The Idea Generation phase in my project, as described in Smith and Dean’s Iterative Cyclic Web model (Smith, H. & Dean, R.: 2009), was a process-driven phase as I didn’t have a previous imagination of its outcomes. However, the social, architectural and historical contexts of the project informed me to find the inspiration for the original concept ideas and sketches, resulting in 2D plans and 3D images of the different functions of my building.

Functions diagram
Abod, W., A Functions’ connections diagram in the initial Idea Generation phase, ink and markers. (2017) Art and Design module, Practice 1. MA project studies
Ground floor zoning
Abod, W.,Schematic Ground floor plan, ink and markers. (2017) Art and Design module, Practice 1. MA project studies

These plans and images went through different stages of development that I repeated back and forth several times, in light of personal evaluation and critic I received from the academic tutors and fellow colleagues. I sometimes had to go back to my initial design idea when I needed further inspiration, employing the pattern described in the iterative cycles of Smith and Dean’s Iterative Cyclic Web model (Smith, H. & Dean, R.: 2009).

After further development effort, I achieved a mature design layout for the Ground floor of my project, an output of the initial development phase, and a starting material for the next phase in upcoming modules.

Abod, W., Developed Ground floor plan in scale 1:400, ink and markers. (2017) Art and Design module, Practice 1. MA project studies

Considering the wide content of the multi-functional, dynamic Cultural Centre I am designing in my MA study, I will definitely use different methodologies to cover all the aspect I will be researching. To begin with, learning from similar case studies has been essential to inform my perception of the nature/ depth of such projects, as I have already studied similar projects, and will most probably continue learning from other related projects when I move on to further steps of development in future modules. I was also intending to use Surveys as a methodology to gain feedback from the targeted users of my project, inquiring for their opinions regarding the current situation in their neighbourhood, asking for their desires of what they would like to see in a cultural centre. Also, a lot of the project’s information background was based on my own observations of how minor ethnicities are behaving in the Swedish society, these observations are supported with modern social studies and official statistics that add further detailing to the highlighted dilemma. So, I am definitely employing ethnography methodology in my research and intend to follow up and update this info in the coming modules. In summary, using different methodologies shall most certainly benefit my project and shed light on all potential aspects of the intended design proposal, which shall eventually produce a successful solution to the fundamental issues under study.










  • Smith, H, Dean, R. (2009) Practice-led Research, Research-led Practice in the Creative Arts. Edinburgh: Edinburgh University Press.
  • Abod, W. (2017). Idea Generation Phase. Ink and coloring pencils. Art and Design module, Practice 1. MA project studies

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